Cidenna Velour II Campaign
Cidenna, the Atlanta-based luxury streetwear brand, has unveiled its latest collection campaign. The ‘Velour II’ campaign takes the brand’s synonymous tracksuit and brings the wardrobe staple from an athleisure aesthetic to an elevated luxury experience. This campaign presents Cidenna as the unquestionable up-and-coming streetwear brand. It has a unique ability to blend the nostalgia of hip-hop with the needs of contemporary fashion followers.
Shot against a contrasting magenta puff sofa, the Cidenna Velour II campaign captures the subtle luxury of the brand's newest tracksuits. The set-up of the shoot captures the feeling of early 2000s nostalgia that we’re seeing everywhere on the runways and in the world of streetwear. The campaign photographs could easily double as promotional pictures for a mid-2000s hip-hop album.
For the Velour II campaign, Cidenna’s new velour tracksuits take center stage. These are the most versatile style to arrive from the streetwear brand, with the contrasting side stripe bringing an on-trend athleisure twist to the otherwise elevated tracksuit. Styled with white platform sneakers and 90s inspired rectangular sunglasses, The tracksuits feature the brand’s signature monogram logo on the chest, adding to the understated, but luxurious, feel of the pieces. The campaign, like the tracksuits at its heart, has a contemporary feel that shows reverence towards the decades of fashion that serves as its inspiration.
Cidenna Velour II brings back the velour tracksuit with a reimagined contemporary and high-fashion twist, portraying it as the only outfit you’ll want to be wearing this season.
With its minimalistic feel, the Velour II campaign captures the core elements of the hip-hop and streetwear niches, bringing them together in a campaign where the customer can imagine themselves in the clothes. These clothes are made to be lived in and become part of your signature style.
Cidenna jumped onto the market in 2019 and has continued to evolve and develop its brand identity as the master of hip-hop inspired streetwear. Cidenna captures the aesthetic of the music industry, which serves as the brand's muse. Cidenna brings the world of hip-hop into everyday life with trending pieces that are future-proof with a nostalgic feel. You could see these velour tracksuits being photographed in the crowd at Coachella or worn by a nominee to an Awards show. With the right styling, you could take it anywhere from Whole Foods to the club – this is what makes Cidenna one of the most exciting streetwear brands of the moments.
The Art Director and photographer for the Cidenna Velour II campaign is the brand’s Creative Director, Khalil Walthour. You can find out more about Cidenna by visiting the brand’s official website or checking out its social media channels.
